Sky Glass
Key Visuals
In brief
We worked with V3 to create a series of print adverts for Sky Glass.
In detail
We were very proud to work alongside Sky Creative and Venture 3 in the production of key visuals for the launch of Sky Glass, the first streaming TV from Sky. We delivered seven out-of-home billboard images featuring the new TV in a range of colours and compositions.
Out in the world
The final images showing the new TV in dynamic compositions, featured in a London outdoor takeover and later across Sky's online channels and nationwide OOH campaign. We love the billboard designs that spill out of the frame.
BIG details
Eskimo Square was responsible for texturing and lighting the 3D scenes ready for production, no mean feat when the images are going to be wrapped around the 1,734m² IMAX billboard in London.
We had to sensitively bring together the creative intent of the V3 and Sky teams, making sure the surface finishes stood up to the scrutiny of all stakeholders and, ultimately, the public.
