PhD Nutrition
Virtual Product Photography
In brief
We managed the process of realising PhD's new brand across their entire product range.
In detail
The ever-growing number of nutrition brands means the sector has become saturated with product offerings. To help PhD stand out, we set about elevating their product imagery beyond the mundane.
PhD is committed to the science of health. Working directly with the PhD marketing team, we learnt about their aspirations and beliefs. We proposed virtual product photography to echo their core values of quality and authenticity and their mission "upgrade your everyday". After modelling every product in the PhDs range, we created bespoke textures and materials that exactly match the products and their labels.
Vision
Artistically choreographed lighting matched with considered compositional rules resulted in product shots that are confident, proud and honest.
product suite
PhD has a suite of product shots that deliver consistency and brand expression across their marketing channels. We provide a pipeline that guarantees repeatable results as new products launch.
