California Performance Co
Virtual product photography to validate new pouch designs.
Working with our friends at Koto Studio, we validated a new brand system for The California Performance Co. We built a verifiable 3D pouch model matching to manufacturing technical data. We then simulated the paper stock and print process before wrapping the model with custom artwork. Later we created these remastered pack films that use lighting reminiscent of the California sunshine.
KOTO STUDIO + THE URGENT COMPANY
The California Performance Co. make the world's first animal-free whey protein. The manufacturing process produces 97% less greenhouse gas emissions and requires 99% less water than conventional dairy. That's a mission we can get behind.
The California Performance Co uses our core shots on their eCommerce site while accessorised versions appear throughout their social channels.