Playful pack shots for the launch of Zoe’s at-home test kits.
ZOE is committed to helping people live to their fullest with their at home test kits. For the product launch, prior to having any live packs to photograph, they asked us to create CG pack shots that were full of energy and visual interest. We art directed a series of playful product shots and supplied template files that allow Zoe to change generate new versions on different colour backgrounds. Zoe use the shots on their website and throughout their social posts.