Virtual Product Photography
We managed the process of realising PhD's new brand across their entire product range.
The ever-growing number of nutrition brands means the sector has become saturated with product offerings. To help PhD stand out, we set about elevating their product imagery beyond the mundane.
PhD is committed to the science of health. Working directly with the PhD marketing team, we learnt about their aspirations and beliefs. We proposed virtual product photography to echo their core values of quality and authenticity and their mission "upgrade your everyday". After modelling every product in the PhDs range, we created bespoke textures and materials that exactly match the products and their labels.
Artistically choreographed lighting matched with considered compositional rules resulted in product shots that are confident, proud and honest.
PhD has a suite of product shots that deliver consistency and brand expression across their marketing channels. We provide a pipeline that guarantees repeatable results as new products launch.