3D logo design

In brief

A film focused on the AEG 3D logo.

In detail

We designed a 3D logo and directed a logo reveal movie for the launch of a new visual identity for AEG. We crafted a refined, elegant 3D form that has subtle curvature across its flat surfaces. Finished in a black metallic material that is glossy but not trashy the logo catches the light in beautiful ways. This inspired the film that celebrates the logo by letting light play across its curved faces. The result is a confident graceful logo reveal film that reinforces AEG’s high-end technical excellence.